The purpose of this privacy policy is to inform you of the information we collect from you, how we use your information, and your choices regarding our use of your information. This privacy policy applies to information we collect about you in our store, through our website and mobile applications, and any other places we interact with you. By using any of our websites, mobile applications, or sharing your information with us, you acknowledge and agree to the practices described in this privacy policy.

The similuous brand supports and adheres to the guidelines and practices adopted by the Direct Sales Association for privacy commitments to Australia consumers. We agree to (1) provide customers with notice that they may choose to withdraw from information rental, sales, or exchange information with other marketing personnel; (2) Respect customer requirements and do not share their contact information with other marketing personnel; (3) Respect customer requirements and do not accept emails, phone calls, or other solicitation content from similuous.

Collect information about you

Categories and Types of Personal Information We Collect

We collect the following categories and types of personal information:

• • Contact Information: your first and last name, postal address, email address, and phone number;

• • Other identifying information: IP address, social media user names, passwords and other security information for authentication and access;

• • Financial Information: credit card, debit card and bank account information;

• • Demographic information: gender, age, employment information and salary information;

• • Geolocation data;

• • Internet or other electronic activity: your browsing and click history, including information about how you navigate within our services and which elements of our services you use the most;

• • Commercial information: products purchased or viewed on our website;

• • Audio and visual information: your videos and photos; and

• • Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude.

Categories of Use

• • Transactional Purposes: We use your contact information, financial information, and commercial information to:
    • • Receive, process, confirm, send and track your order, subscription or registration;
    • • Communicate with you about your order, subscription or registration;
    • • Process any subscription or registration you make to one of our services; and
    • • Maintain your “Gift List” through your registry

• • Analytical Purposes: We use your other identifying information, internet activity and browsing history, commercial information, demographic information, and geolocation data to analyze preferences, trends and statistics.

• • Marketing and Promotional Purposes: We use your contact information, commercial information, demographic information, internet or other electronic activity, geolocation data, and inferences to:
    • • Inform you of our new products, services and offers;
    • • Provide you with targeted advertising;
    • • Provide you with our loyalty program including earning points and awarding and redeeming certificates; and

• • Maintenance and Improvement of Services and Website: We use your contact information, commercial information, and internet activity and browsing history to:
    • • Provide and maintain our Design Lab services;
    • • Provide and maintain functionality on our website, including our live chat or customer review features;
    • • Handle your customer services requests; and
    • • Help us diagnose technical and service problems and administer our stores, websites and apps.

• • Review and Content Creation Purposes: We use your contact information, commercial information, and audio and visual information to enable reviews of our products and to display content that you have created and allowed us to display on our website and services and on social media.

• • Security and Fraud Prevention: We use your contact information, other identifying information, commercial information, financial information, geolocation data, internet activity and browsing history, and inferences to protect this website, our company, and others and to prevent fraud, theft and misconduct.

Sources of Personal Information

We collect information from the following sources:

We collect information directly from you.

 We collect contact and demographic information directly from you. We also collect payment information from you.

We collect information about you from third parties. 

We collect your personal information from third parties, such as social media websites and data cooperatives. We use Google Maps services on our website and may use Google Maps and other services to collect geographic location data. We use this information to improve the usability of checkout, including suggesting your delivery and billing address, or helping you find the nearest store location. Google Maps services are subject to Google Privacy Policy (located at www.google.com/policies/privacy). We may collect your identity information from Facebook in accordance with its terms of use and privacy policy. We purchase and trade contact information, demographic information, business information, and Internet and electronic activities from data cooperatives and other third-party data aggregators.

We collect information from you passively. We collect Internet or other electronic activity passively using tools like browser cookies. This activity is further described in the Advertising and Online Tracking section below.

Combining Information

We may combine information you give us online, in our stores, or through our catalogs. We may also combine that information with publicly available information and information we receive from or cross-reference with third parties. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you directly about our products and events that may be of interest to you, and for other promotional and commercial purposes.

When We Share Information with Third Parties

Our Service Providers

We may contract with companies or persons to provide certain services including credit card processing, shipping, data analysis and management, promotional services, etc. We call them our Service Providers. We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.

Our Select Partners

From time to time we might establish a business relationship with other persons or entities whom we believe trustworthy and whom we have asked to confirm that their privacy policies are consistent with ours. These are known as our Select Partners. In such cases we might rent, exchange, share and/or cross-reference information, including contact information about you that will enable such persons or entities to contact you regarding products and services that may be of interest to you. This section does not apply to mobile phone numbers and opt in consent information collected for SMS text programs. similuous.com. Brands may also collect mobile phone numbers for other purposes which are subject to this section.

Our Affiliates

We may share personal information with companies that control, are controlled by, or jointly control any Similous brand.

Corporate Transactions

We may share personal information with parties to business transactions such as those we deal with in mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may be used subsequently by a third party.

Law Enforcement and Courts

In certain instances we may disclose your contact information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to similuous.com. Brands or to others. We may also disclose your contact information when we believe the law or legal process requires it.

Cookies

When you visit our web sites, we send one or more cookies to your computer or other device. We may also use cookies and other similar technologies in emails that you receive from us. A cookie is a small data file that is placed on the hard drive of your computer when you visit a web site. A session cookie expires immediately when you end your session (i.e., close your browser). A persistent cookie stores information on the hard drive so when you end your session and return to the same web site at a later date the cookie information is still available. We use cookies to improve the quality of our service when you visit our web site and other web sites of interest to you. We also use cookies to remind us of who you are, tailor our products, services and advertising to suit the personal interests of you and others, estimate our audience size, assist our online merchants to track visits to and sales at our web sites and to process your order, track your status in our promotions, contests and sweepstakes, and/or analyze your visiting and email interaction patterns.

If you would like to opt out of accepting cookies altogether, you can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. However, certain features of our web sites or other services may not work if you delete or disable cookies.

We use Google Analytics on the website to collect usage data, analyze how users use the website, and provide advertisements to you on other websites. For more information on how to choose not to let Google Analytics use your information, please visit https://tools.google.com/dlpage/gaoptout/。

Browsing Session Information

We use technology that maintains a record of your browsing session. We use this information for quality control, customer service, fraud prevention and security, and marketing purposes.

Opting Out Of Marketing And Transfers; Updating Information About You

We want to communicate with you only if you want to hear from us. If you prefer not to receive direct marketing from us or from our Select Partners, or if you would like to opt out of our rental or exchange of your information with other marketers, please let us know. In the AU. If you would like to update or correct your email address, mailing address or other contact information with us please contact us the same way.

You may also click the designated link at the bottom of all email advertisements to be removed from future email updates.

Please note that any requests to remove or update your contact information may take up to five days for your email request and 6-8 weeks to process your postal mail request.

We may need to contact you via phone, email or mail to address questions or issues specific to your order, entry, etc., even if you have opted to not receive marketing communications from us. We contact you only in ways compatible with your communications choices. To the extent necessary for such purposes, we take reasonable steps to make sure that your contact information is accurate, complete, current, and otherwise reliable.

Privacy Rights Under Certain State Privacy Laws

If you are a resident of Australia, you may have certain privacy rights under the applicable privacy laws of your state (“State Privacy Laws”). This section introduces these rights and how to exercise them through similuous.

Claim for rights

Right to Know, Right to Deletion and Right to Correct

You can request what personal information we have collected, used, disclosed, and sold.

You can also request that we delete your personal information. We may not delete all of your personal information if one of the following exceptions applies:

• • Transactional: to complete a transaction for which the personal information was collected, provide a good or service requested by you, or perform a contract we have with you;

• • Security: to detect data security incidents; preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action;

• • Error Correction: to debug or repair any errors;

• • Legal: to protect against fraud, harassment, malicious or deceptive activities, or illegal activity or to comply with applicable law or a legal obligation, or exercise rights under the law, such as the right to free speech; to assist another party with any of its obligations under applicable privacy laws; or

• • Internal Use: to use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information (i.e. to improve our services).

Please note that if we delete your personal information, many of our services will not work the same. Some examples include, but are not limited to:

• • Returns: We will not have the ability to look up your receipt or order in our system. In order to process a return or refund, we will require proof of purchase from the customer and if the customer is unable to provide proof of purchase, the transaction will be treated as an unreceipted return in accordance with our return policy.

• • Customer Service: Our ability to handle customer service requests may be limited. We will not have the ability to look up prior orders or account information and may request proof of purchase in order to service your needs.

• • Online Account & Shopping: Your online account will no longer exist. Your shopping cart items, order history, saved addresses, saved recipes and any other saved preferences in your online account will no longer be available.

• • Loyalty Program: You will lose your loyalty account and any points earned as part of your participation in Key Rewards. You will not be able to accrue loyalty points moving forward. Any existing reward certificates will be honored. You will also no longer be eligible for loyalty specific benefits such as exclusive events and early access offers.

• • Recalls: We will no longer be able to contact you via email, regular mail, or phone about product recalls related to products you purchased, unless you provided your information to us by returning a product registration card attached to a durable infant product.

• • Gift Registry: You will no longer be able to view or add items to your gift registry. Reference to your name in a joint registry will be deleted.

• • Marketing Communications: We will no longer be able to provide you with any marketing communications directly from our family of brands, including personalized marketing communication such as information about new products, services and offers tailored to your interests.

• • To the Trade: If you submit a deletion request under your “To The Trade” profile, your personal information from your customer account will also be deleted.

• • Opt Outs: Previous opt-out requests will not be saved.

You can also request us to correct some inaccurate information we have about you.

To submit a request for understanding, correction, or deletion, please send an email service@similuous.com . To verify your identity, you need to provide at least three pieces of information: name, phone number, email address, mailing address, and last transaction amount. We will match this information with the information on our system. For online deletion requests, we will also send you a second verification to confirm that you wish to delete your information. In order to designate an authorized agent to act on your behalf, you must provide written permission to do so to the authorized agent, and your authorized agent must submit this written proof when making a request on your behalf. If you wish to make multiple requests under this section, we suggest that you send a deletion request at the end, as once your information is deleted, we will not be able to fulfill your other requests. We will keep records of your requests for information or deletion. To correct your information faster, you can go to your WSI account to correct it yourself. Please note that correcting your Gold Card Reward Program information must be completed through First Capital Customer Service at service@similuous.com.

Do Not Sell or Share/Use My Personal Information for Targeted Advertising

Personal Information that We Sell or Share/Use for Targeted Advertising

Under California law, “share” means disclosing your personal information by us to a third party for cross-context behavioral advertising, in exchange for money or anything else of value. Thus, when we use the term “share” under this section, we are using it in the narrow meaning of how it is defined under California law. Other State Privacy Laws do not use the term “share,” but describe the concept as using personal information for targeted advertising.

Under the laws of Australia, “sell” means exchanging your personal information by us with a third party for money or anything else of value. Under Virginia law, “sell” is the exchange of personal information for money only.

Through our participation in digital advertising networks and in connection with our Select Partners, we may sell or share/use for targeted advertising, the following categories of personal information:

• • Identifiers

• • Characteristics of protected classifications under California and federal law;

• • Internet/electronic activity;

• • Commercial information; and

• • Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, preferences, behavior and attitudes.

We do not knowingly sell or share/use for targeted advertising the personal information of minors under the age of 16.

The right to choose to stop selling or sharing/using your personal information for targeted advertising

You can choose to exit our targeted advertisements for selling or sharing/using your personal information for online activities by enabling the browser or plugin’s exit preference signal. This signal clearly indicates that such signals have a selective effect, and you are not allowed to sell or share your personal information. To choose to exit online and offline sales or sharing, please contact us at service@similuous.com. Please note that if you log in to your online account, we will also process such offline sales requests, but if we can only recognize your device or browser, we will only apply the request to that specific device or browser, and it is limited to cookie or pixel based sales and sharing. Please note that if you clear the cookie, your exit request will no longer be saved for that browser

In order to designate an authorized agent to act on your behalf you must provide the authorized agent with written permission to do so, and your authorized agent must submit that written proof at the time they make the request on your behalf.

We do not “sell” or “share” Sensitive Personal Information (as defined under State Privacy Laws).

Non-Discrimination

We will not discriminate against you for exercising any of your rights under State Privacy Laws and we will not deny you goods or services, charge you a different price, or provide you with a lesser quality of goods or services if you exercise any of your rights under State Privacy Laws.

Financial Incentives

We offer various financial incentives. The terms of the financial incentive will be presented to you at the time you sign up. You may withdraw from any of the financial incentives by contacting us at service@similuous.com, or by unsubscribing to our email marketing by vising our website. The value of your data is the value of the offer presented to you. We have calculated the value of the incentive by using the expense related to the offer.

Right to Opt out of Profiling

If you are a resident of Australia, you have the right to choose not to engage in any form of automated processing of personal information to assess, analyze, or predict your economic status, health, personal preferences, interests, reliability, behavior, location, or movement (“Analysis”). To submit a request to opt out of non cookie based or digital ad based analytics, please contact us at service@similuous.com. To verify your identity, we will send you a verification email. In order to designate an authorized agent to act on your behalf, you must provide written permission to do so to the authorized agent, and your authorized agent must mail the written proof to the following address in order to receive a request on your behalf before the agent. To choose to exit cookie based or digital advertising based analytics, please choose to exit selling/sharing your information for targeted advertising, as described above. Please note that if you choose not to analyze, your experience with our brand will not be very personalized.

We will not be able to opt you out of Profiling where one of the following exceptions applies:

• • Legal: to comply with applicable laws, rules or regulations; to comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by governmental authorities; to cooperate with law enforcement; to investigate, exercise, prepare for or defend actual or anticipated legal claims; or to assist another party with any of its obligations under applicable laws;

• • Security: to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, or malicious, deceptive, or illegal activity; preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action;

• • Improvement of Services and Products/Internal use: to conduct internal research to improve, repair or develop products, services or technology;

• • Transactional: to provide a product or service specifically requested by you; to complete a transaction with you or to complete a contract we have with you; and

• • Public Interest: to protect your vital interests or those of another individual.

Right to Appeal

If you are Australia resident and we denied your request, you may appeal the denial by clicking on the link to appeal found in the email communication we sent when your original request was completed.

Sensitive Personal Information

We do not collect or process Sensitive Personal Information, as defined by NSW Law, for inferring characteristics or use or disclose Sensitive Personal Information for purposes other than those permitted by law.

Retention

We will store your personal information for as long as is reasonably necessary to fulfill the purposes described in this Privacy Policy or as required by law.

Security

We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. To guard your information delivered to us electronically, our web sites use Secure Sockets Layer (SSL). SSL encrypts your credit card number, name and address so only we are able to decode your information. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your contact information, to the extent permitted by law, we do not guarantee or warrant the security of any information you transmit to or from our web sites, and you do so at your own risk.

We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. Also remember to log off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place.

Protecting Children

We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you are aware that any of your children has provided us with personal information without your consent, please contact us and we will take steps to remove that information from our servers.

Links to Third Party Web Sites

Our web sites may contain links to web sites operated and maintained by third parties, over which we have no control. Privacy policies on such linked web sites may be different from our privacy policy. You access such linked web sites at your own risk. You should always read the privacy policy of a linked web site before disclosing any of your information on such web site.

Policy Changes

If we decide to change our privacy policy in whole or in part, we will inform you by posting a notice on our web sites, as applicable. Those changes will go into effect on the effective date posted in the notice and at the end of the revised Privacy Policy. The new policy will apply to all current and past users of our web sites and will replace any prior policies that are inconsistent. Your continued use of our web sites or other services constitutes your acceptance of the practices described in the revised Privacy Policy.